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(More customer reviews)I would have wanted to know when was the issue date of this book before purchasing it. Unfortunately, most of the references and figures are from the year 1995. Even if the green profiles segmentation is still interesting, as the book has been written before 2000 and the internet revolution, it doesn't give the up-to date vision of the " green marketing" approach I was expecting.
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Green Marketing: Opportunity for Innovation was published in 1998. An updated version entitled, The New Rules of Green Marketing is now available for order at Amazon.com and other booksellers. The book describes state of green consumerism, analyzes success strategies and points direction for the future. Includes lively case studies and examples show how green marketing strategies can lead to profits, increased market share and a means to dialogue with and educate the public. The first edition of Green Marketing was hailed as "the definitive work on the subject" by the American Marketing Assocation and lauded as one of the top business books of 1993.
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