Green Marketing: Opportunity for Innovation, 2nd Edition Review

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(More customer reviews)"In recent years most books about our environment have been dismal. Advertisers have struggled with their reputation of deviously twisting public perspectives. How refreshing it is to read about ecological, honest marketing! As an environmental fashion consultant, I consider myself knowledgeable in materials and derivative uses. Yet I learned from this book about utilizing milkweed for pillows and how natural scrap fabrics can be applied as garden mulch. I'm hoping for a third edition." -Delia Montgomery, Chíc Eco Directory Author

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Green Marketing: Opportunity for Innovation was published in 1998. An updated version entitled, The New Rules of Green Marketing is now available for order at Amazon.com and other booksellers. The book describes state of green consumerism, analyzes success strategiesand points direction for the future. Includes lively case studies and examplesshow how green marketing strategies can lead to profits,increased market shareand a means to dialogue with and educate thepublic.The first edition of Green Marketing was hailed as "the definitive work on thesubject" by the American Marketing Assocation and lauded as one of thetop business books of 1993.

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